DirecTV Files Patent Application for Viewing “Set Top Box Content” on a Virtual Reality Device

The_DirecTV_logoLast week, the USPTO published DirecTV’s patent application for delivering “set top box content” to a virtual reality display device.  This appears to be one of the first published patent applications by a major MVPD (“multichannel video programming distributor”), and could signal that the industry is ready to push their VR chips onto the table.

DirecTV’s patent application describes transmitting a live linear television signal to a user receiving device (e.g., a set top box), which then renders the signal and transmits it to a client device (e.g., smart phone).  The client device includes a virtual reality application, which then scales the signal for display on a virtual reality device (e.g., Oculus Rift).

DirecTV patent app fig 1

Thus far, the big players in traditional (cable, satellite) video content distribution, or MVPDs (“multichannel video programming distributors”), have been relatively quiet with respect to virtual reality technology.  As seen below, most VR-related announcements by MVPDs have pertained to investments or acquisitions in studios, like NextVR.  Moreover, a recent survey of 628 entertainment and media companies showed that at least 30% of the industry considered virtual reality “a non-starter, like 3DTV.”

Non-traditional content distributors have been somewhat more forward thinking.  For example, in March, Hulu announced it would begin streaming content to Samsung Gear devices. Netflix also released a 360 promotional video last week in conjunction with its popular series, “Stranger Things.”

Top Ten MVPDs VR

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s